My rule for memorable domain names

My rule for a memorable domain name: it can only have two parts that need to be remembered. So either a dictionary word plus a non-standard TLD, or a dictionary word plus a prefix or suffix on .com.

✅ submit.co
✅ submitly.com
❌ submitly.co

It’s not a hard rule, but when you’re weighing options I’d lean toward fewer parts. Play around with different combinations and you can usually find an affordable domain that fits.

I’m not a linguist, but I think the way we memorize these domains is by remembering the concept of the dictionary word and the letters or vocalization of the prefix, suffix, or TLD. Memorizing two vocalizations (i.e. two non-dictionary words) is a lot harder.

Common prefixes: get-, use-, hello-, hi-, meet-, ask-, my-. Common suffixes: -app, -ly, -list.

For tech-savvy audiences or fun apps I tend to prefer dictionary-word + non-standard TLD. A few examples: tweet.photo, wip.chat, highscore.money, expensive.chat, startup.jobs.