How to be a serial non-shipper

Originally posted on X

How to be a serial non-shipper:

  • 💡 Come up with idea
  • 🛠 Build quick prototype
  • 🎉 Get carried away adding features
  • 🍞 Have half baked v2.0

Weeks later… 🕝

  • 😠 Competitor launches v0.1 of same idea
  • 😡 Gets users. PR. Revenue. Etc.
  • 🤬 Kick yourself for not shipping
  • ♻️ Repeat

This was me for many years. To some extent I still do this, and so do most successful makers around me. It’s a never-ending struggle. You just have to keep shipping. Day by day. Over time those incremental changes will add up and you’ll be amazed by what you can accomplish.

It really helps to think of your product as an ever-evolving work in progress. Always in beta. (See what I did there? 😉)

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